About Darceys Candles
Darceys Story so Far
Darceys began in 2011 when CEO Jackie Dalziel decided to try her hand at making her own soy wax melts after being disappointed by what was on offer on the High Street.
Her kitchen hobby soon became a small business when friends and family wanted to purchase some for their own use.
Very soon after, Jackie realised the potential for these little scented pieces of wax and joined a business accelerator programme called Entrepreneurial Spark where she received mentorship and guidance to enable her to grow and scale the business.
Darceys Direct Selling Model
In 2012 Darceys was founded. Jackie knew that the way forward for Darceys was Direct Selling through a team of representatives and ambassadors.
Darceys front a high growth team of independent representatives spread throughout the UK and have now moved the business to a Multi Level Marketing Model which allows representatives to recruit, train and support a team of their own and earn a commission based on team sales.
We began 2017 with 200 representatives and hoped to increase this to 1000 by the end of the year. We have already smashed the 8000 rep mark! Business is booming!
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